Summersdale Publishers sign gift book deal with iconic Purple Ronnie brand
Summersdale is thrilled to announce a four-book license deal with rights management company Coolabi Group and Purple Ronnie. Having sold over 60 million cards and 5 million books to date, Purple Ronnie is one of the UK’s leading social expression brands. The deal incorporates worldwide rights, excluding North America.
Purple Ronnie has an exciting new creative direction that has already attracted a huge amount of attention since the relaunch of the product range in 2014 – for a contemporary audience, aged 15–30. The new range currently includes greetings cards, wrap and party products and even has its own YouTube channel boasting over 86,000 views.
Summersdale was founded in 1990 and is one of the UK’s top independent gift book and humour publishers. An award-winning, vibrant publisher, it puts its heart and soul into creating exceptional, entertaining and inspiring books, producing a diverse range of over 150 titles per year, with a backlist of over 600 titles.
Claire Plimmer, Editorial Director at Summersdale, said: ‘We’re so excited to be welcoming the iconic brand Purple Ronnie into our portfolio and to align our company with such a strong brand where the synergies between the two are clear. We’re looking forward to promoting Purple Ronnie’s fun, quirky and slightly irreverent character within this initial four-book deal.’
Valerie Fry, Director of Licensing at Coolabi Group, said: ‘This refreshed creative direction for Purple Ronnie is already attracting a huge following in the digital space and we are thrilled to be taking the brand to new audiences at retail with a new range of books from Summersdale.’
The books will be launching in spring 2016. For further information, contact firstname.lastname@example.org or tel: 01243 771107.